Client: Steelroots | Creative: Digital Hyper Studios
Description: Revolution was an event opener for a youth rally in Charlotte NC. The idea was sparked off the logo and with the connection of the reenactment team in Charlotte, we were able to pull this open off with loads of fun. Steelroots is no longer around, but here is a piece of info I found on prweb.com: Named by Charisma Magazine as one of the “30 Emerging Voices” that will lead the church in the next decade, Cerullo used his action sports background to start Steelroots in 2000. The ministry was one of the first to blend action sports and Christian music to reach youth and young adults. Under Cerullo’s leadership, Steelroots has grown to include: several television programs such as the flagship program “Steelroots – The Show” and the Christian Hip-Hop program “Mixx Master’s Lounge”; an interactive website – http://www.steelroots.com ; national action sports and music events; and “The Revolution,” a special program that focuses on equipping today’s youth.