Character, Commercial Spots
Client: Bojangles | Agency: Eric Mower and Associates | Production House: Edit at Joes | Producer: Joe Murray | Credits: Jamie Byers, Scott Brown, Jason Hausman
Description: Digital Hyper was hired by Edit at Joes to join his team in creating this Bojangles spot for their new Bojangles fish sandwich. While I’m not a big fan of fish sandwiches, I did enjoy working on this particular spot. Scott Brown of Eric and Mower Associates approached Edit at Joes to create a 30 second commercial advertising Bojangles new fish sandwich. Digital Hyper and Edit at Joes has a strong relationship, so he brought me in to take this spot on. This commercial was created using illustrator, photoshop and after effects. The decision was to create a nice spot with some custom music that had a silly side to it. The animation style was inspired by the old Jib Jab style.
While the attempt to add more items to the menu are great, I know Bojangles is famous for their chicken and biscuits. I did enjoy animating the spot, but I don’t think the fish sandwich was much of a hit.