Client: Hartmann | Producer: Susan Kirsh | Creative: Digital Hyper Studios
Description: Digital Hyper Studios was hired to create a 1 minute animation demonstrating the use of a bandage product made by Hartmann USA. The idea was based on the animation produced in Germany by their parent company. Digital Hyper has since been hired to produce 3 more videos demonstrating their Hartmann wound care products. Here is a little about Hartmann USA quoted from their website:
Drawing upon its history for product innovation and quality, PAUL HARTMANN AG recognized the strong value and capabilities of Conco Medical Company, a highly respected US manufacturer of bandages and fabrics with a 50-year heritage of superior customer service and product quality. The company was acquired in 2001 to form HARTMANN-CONCO. To expand our product offering and further enhance clinical efficiency, Whitestone Corporation, an Indiana-based manufacturer of adult incontinence management products, was acquired in 2008. This acquisition, along with that of Humanicare, aided in the formation of HARTMANN USA, Inc. and heightened the company’s commitment to supporting the comprehensive needs of patients and caregivers. With headquarters in Rock Hill, South Carolina, HARTMANN USA, Inc. continues to build upon its reputation for outstanding customer service and its ability to utilize the global resources necessary to provide products that benefit the healthcare community.