Explainer Video, Web Spots
Client: Sponstour Music Experience | Producer: Ryan Williams | Creative: Digital Hyper Studios | Credits: Jamie Byers
Description: Digital Hyper Studios was hired once again by Entertainment 29 to create a video for their Sponstour Music Experience website. The video was well received and will be a great program to have in schools to help teach kids about marketing, branding, managing and business in general.
The Sponstour Music Experience (SME) is a free learning experience and engagement platform designed to assist students in the learning and development of business fundamentals such as marketing, promotions and branding.
Students will start and operate their own record label for 30 days, interacting and utilizing up-and-coming Artists and Bands from across the country in multiple genres. SME will challenge students individually or collectively as a classroom to compete in a 30 day exercise in marketing and promotions. Business decisions using critical thinking and logical reasoning will be made in multiple areas throughout the experience including the selection of which Artists or Bands to “sign” and promote.Using the latest in gamification and social media mechanics, SME will become gamified and act as a competition and incentivized learning experience. Students can compete as individual students or as classrooms as part of the overall group competition. The Sponstour Dynamic Scoring Engine (DSE) will assign a point value to the labels every task and assignment.