Experimental, Logo Animation
Client: Stone Theatres | Agency: Arc Brand Marketing | Post House: Digital Hyper Studios | Creative Director: Jamie Byers | Credits:Jamie Byers (Animation/Finishing), Joe Miller (Score/Sound Design)
Description: Digital Hyper was asked a while back to produce a couple of storyboards for a custom logo animation of Stone Theatres. Due to budget, the project never took off, so we decided to use the boards to create the animation anyway for experimental purposes with the new 5SRW Vray technique.
This project was just a fun experiment with the Stone Theatres logo using the 5SRW technique. That technique uses a philosophy of the Vray physical camera and real world lighting, as if you were doing it in a live production. Hoping Stone Theatres will use it in all their theatres.