Bojangles Fish Sandwich

Commercial Spot

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Client: Bojangles
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Agency: Eric Mower and Associates
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Production House : Edit at Joes
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Producer : Joe Murray
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Credits: Jamie Byers, Scott Brown, Jason Hausman

Description

This animation was produced for the Steelroots network brand on INSP. It was used to open up the time segment for Steelroots television. This particular project was a challenge at first, after researching ways to make a subtle secondary animation work, I came to no solutions. After a while of tinkering, 3DS Max had a nice physics system called reactor at the time, now it’s Mass FX.
At the time I wanted the ball to randomly get bounced around in the machine, so I could just focus on the main parts of the animation. Trying this by hand was a joke, so what I did was create shapes that looked like the internal parts of the machine, but kept them extremely simple. I then proceeded to place them in the correct spots, assigned a noise controller and made them invisible. With everything in place and all my objects set to collide, the ball flew through the machine with ease, getting knocked around just like a pinball machine would. This project was a joy to work on and at the time I used the old Brazil renderer to output the final look. This pinball animation was created in 3ds Max.