Client: Sams Xpress Carwash | Post House: Digital Hyper Studios | Creative Director: Jamie Byers | Credits:Jamie Byers (Animation/Finishing), Joe Miller (Mix/Sound Design) Voice Over: Adam Rodgers
Description: Digital Hyper was hired by Sams Xpress Carwash to work on a campaign of cartoon videos throughout the first half of the year. Before this, Sams Xpress hired Digital Hyper to recreate their Sam the Bear character for use in kiosks at their locations. Realizing that after creating the character for that purpose, they started a social media campaign for which they provided the initial scripts and Digital Hyper refined them for the animations.
Digital Hyper was tasked to take the existing logo character and rebuild him for animation. The initial project was for kiosks videos. The client was pleased with the work, so came back to do this campaign of videos for their social media sites. 90% of the animations were done in Moho and then finished in After Effects. Moho software made it a much faster process for character creation and manipulation over After Effects. Moho has proven to be my number 1 cartoon software. The workflow for this project began by first recreating the character with the idea that modifications may be made for the social media campaign. Once Voice Over was delivered, it was then piped through Papagayo for timing up the lip sync. After that, the data was imported into Moho for quicker lip sync work. This process proved to be useful as it allowed me to use the actual script and break it apart for easier line up of the sentences.